Sebrae

Strategy and Research

First, it was decided the evaluation criteria for a solution to be part of that list. Knowing that the product would generate great interest for other companies to join the catalog after its launch, our main concern was to create parameters that would ensure the delivery of value to customers without privileging companies during this assessment.

For the launch batch, an innovation consultancy firm was hired to help us find and catalog these solutions. In this first scan, 70 companies met the pre-established criteria.

Build it up

With the curated list of solutions in hand, I have started building the webpage. As our portal uses WordPress as a CMS, it took a few lines of code to bring the project to life.

The last step before launching was to configure Google Tag Manager to measure the number of visits in each solution. This was challenging to solve since I had never done this before, so it took me a few days and some tips from GTM experts to get it running.

One month was the timeframe between the beginning of the idea and its launch.